Our organization is involved in the business of manufacturing ready - to -cook products. Vegan Agro Food Products came into existence with an objective to explore instant cooking processing. Our vision is to serve ready - to - cook products without compromising on traditional taste by avoiding preservatives. Mr. Subramani Barat Shanker, hailing from Tamil Nadu, is directing the organization. Being a post graduate, he brings a rich experience in marketing consumer products. His inquisitive nature has enabled him to introduce instant food making products that is new in the food processing industry.
Mr. Subramani Barat Shanker actualized a market survey to attain his business objective. Upon a successful survey, he decided to substitute the wet grinding process with a ready - to - cook Batter. Research performed in Tamil Nadu, showed that working community (male and female) rely on hotels for tiffins due to inadequate time.
We acquired a striking rate of ayes with 73% welcoming our idea of instant making products. Mrs. Subramani Barat Shanker was supported by his wife Mrs. S. Meenakshi through the development of creative ideas and recipes for the ready to cook innovation. With a fruitful survey, we successfully promoted our products in the market. Pricing strategy was not installed in the beginning as we were awaiting for our product recognition and stabilizing the business verticals.
Expanding our business horizons, Mr. Subramani Barat Shanker conducted an extensive market survey in Hyderabad. Motive behind the survey enabled him to introduce Vegan Wet Dosa and Idly Batter in 2001 in Hyderabad. Our products with a new approach of branding acquired right results. Controlled temperature condition and less number of super markets in the city posed a challenge for our products.
Vegan Agro Food Products addressed this major concern by organizing cooking demos, exhibitions, press acts and hot dosa sampling for housewives. As a result of our ideal promotional activities, we acquired a brand image “VEGAN” for retailing our products through a initiation of Reliance Fresh and Fresh @ Heritage into the retail segment in year 2006 – 2007. Vegan, with support of other retail stores like Spencers, has acquired a recognition as a well known brand in this industry.
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